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The Fine Art of Persuasion: Television and Advertising

from The Paley Center for Media

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What is advertising and what are its methods? Through careful analysis, students discover how advertising has developed certain tools and techniques that capture viewer attention to promote a product, a person, or an idea.

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About This Program

Cost

By Request: $125.00
By Request Premium: $115.00



Length

60 minutes


Target Audience

Education: Grade(s) 5, 6, 7, 8, 9, 10, 11, 12

Minimum participants:

None

Maximum participants:

35


Primary Disciplines

Language Arts/English


Program Delivery Mode

Videoconference - H.323 (Polycom, Cisco/Tandberg, LifeSize, etc...)



Booking Information

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Receive this program and 9 more for one low price when you purchase the CILC Virtual Expeditions package. Learn more

For more information contact CILC at (507) 388-3672

Provider's Cancellation Policy

Please give us two-week's notice for cancellations or to reschedule.

About This Provider

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The Paley Center for Media

New York, NY
United States

Videoconferencing with the Paley Center for Media (Formerly The Museum of Television & Radio), allows you and your students, access to the Center's archive of over 140,000 television and radio programs. These television and radio programs act as a window to the past and present, illuminating significant events in our nation's history and culture. The collection begins with the earliest recorded days of television and radio and runs to the present. Programs are available to the public at the Center's locations in New York and Los Angeles and to classrooms throughout the country and via the Education Department's videoconferencing program.

Contact:
Caroline Quigley
samm@norsoft.net
2126216661

Program Details

Format

The program begins with a discussion about advertising and more specifically its role on television is. The body of the class consists of viewing and analyzing a series of television commercials from various time periods in order to understand the persuasive techniques advertisers use to speak to us. Tools and techniques discussed include humor, suspense, target audience, slogans, jingles, celebrity endorsements, emotional appeal, the use of music, lighting, and characters, etc.

Objectives

- understand the constructed nature of advertising
- identify the target audience of an advertisement
- critically compare different advertising techniques

Standards Alignment

National Standards

Language Arts Standards
NL-ENG.K-12.4 COMMUNICATION SKILLS. Students adjust their use of spoken, written, and visual language (e.g., conventions, style, vocabulary) to communicate effectively with a variety of audiences and for different purposes.

NL-ENG.K-12.3 EVALUATION STRATEGIES. Students apply a wide range of strategies to comprehend, interpret, evaluate, and appreciate texts. They draw on their prior experience, their interactions with other readers and writers, their knowledge of word meaning and of other texts, their word identification strategies, and their understanding of textual features (e.g., sound-letter correspondence, sentence structure, context, graphics).

Fine Arts Standards
NA-VA.5-8.1 UNDERSTANDING AND APPLYING MEDIA, TECHNIQUES, AND PROCESSES. Students select media, techniques, and processes; analyze what makes them effective or not effective in communicating ideas; and reflect upon the effectiveness of their choices. Students intentionally take advantage of the qualities and characteristics of art media, techniques, and processes to enhance communication of their experiences and ideas